Your Gateway to Great Fishing!
Level up your fishing game! We provide exclusive fishing gear, lures, and HPF apparel!
What We Do
We provide the latest in outdoor clothing, gear, and techniques to level up your fishing game!
HPF Clothing
Explore the latest HPF styles and SPF-rated clothing
HPF Headwear
From trucker to bucket hats, we have your style
Fishing Lures and Equipment
HPF-exclusive lures and gear
Where the Fish Tales Begin
Discover what our customers are talking about! Shop our exclusive line of products and level up your game!
We are a Michigan-based family-owned business with a passion for fishing and the great outdoors! We pride ourselves on providing great products and impeccable customer service!